Goal:Acquiring knowledge and skills of students in the area of managing the marketing function, then developing and implementing marketing plans using modern methods and techniques as well as information and communication technologies.
Outcome:Students are able to independently or in a team plan, monitor and control performance marketing processes and media representation companies, products, services, projects or other promotional activities.
Contents of the course
Marketing as a science discipline
Defining the basic concept of marketing
Relationships and networks
Strategic market planning
The marketing process
Product planning, revenue, and content of the marketing plan
Analysis of marketing opportunities
Record the marketing environment
Analyzing the consumer's final consumption and consumer market
Analysis of the business consumption market
Analysis of industry and competitors
Identify market segments and select the target market